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Where Did All My Traffic Go?

In recent months, several clients reported declines in their Web site traffic.  “Where did all my traffic go?” they asked anxiously.  Turns out, the traffic is still there, but it’s dispersed and these...

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What’s Behind Those Long URLs? Tracking Codes, Of Course!

Every day around 3pm, I get my afternoon update of The Washington Post via e-mail.  Each update contains a summary of about a dozen stories and links to the full story on the Post Web site.  Every time...

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